Spring racing is one of Melbourne’s biggest events, with this in mind a marketing campaign was produced to increase sales within Galleria retailers, particularly the men’s high fashion retail stores.
The Gentlemen’s Spring Fashion Sessions were created which included free styling sessions and a chance to win custom suiting from Joe Black the Tailor.
The design paid homage to the classically dressed gentleman with a modern twist. This was rolled out across pamphlets, online, in-store signage and newspapers.
Designed whilst at The Big Hill Group